There is no doubt that the field of e-commerce is growing and its prosperity will increase, but there remain some challenges that store owners will face
Here are 8 threats you may encounter and ways to solve them:

1. Phishing and Email Fraud: This threat is defrauding potential shoppers through fake email, false advertisements, or fake websites. This threat can lead to the loss of funds or personal or sensitive data of shoppers.

2. Cyber Attacks: Online stores can be the target of cyber attacks, such as hacking, viruses and malware. These attacks can cause the site to malfunction and users’ sensitive personal data to be stolen.

3. Insecurities in online payment: Online payment can pose a threat to the security of customers, as potential shoppers can worry about their money being stolen or defrauded.

4. Lack of trust: Online stores can have trouble trusting consumers, as they can be concerned about product quality, customer services, or delivery speed. This leads to declining sales and loss of customers.

5. User experience and purchase difficulty

The design of the store and the user experience that the customer encounters while browsing and completing the purchase must be fully consistent

Sometimes the customer encounters difficulties in the purchase process due to his inability to navigate between the pages of the site, register the account and complete the payment.

6. Competition: Online stores face stiff competition from other online retail businesses, which can lead to declining sales and loss of customers.

7. Technology changes: Online stores must continue to update and develop to keep pace with changes in technology and new trends in e-commerce. Failure to comply with this threat can result in lost sales and customers and reduce the effectiveness and efficiency of the business.

8- The challenge of maintaining sales and success

And it is the most important challenge of all, which if you can overcome it and deal with it correctly, keep in mind that your store will achieve successes beyond what you expected, and also that maintaining customers is not an easy matter at all, and the more customers the more difficult it becomes, But if the store manager can overcome this challenge and provide customers with a satisfactory experience, in addition to developing the store significantly from time to time.

Online stores face many challenges and multiple threats, and it is important to be careful and take the necessary security measures to maintain the safety of users and also to follow digital marketing strategies and improve user experience to increase trust and loyalty to customers, and the continuous development of the online store to keep pace with the challenges and changes in technology and e-commerce.